Founders
Heidi E. Lehmann - Founder, SWSI MEDIA
Heidi is a social /digital media and influencer marketing strategist who consults with brands, agencies, venture capital firms and start-ups as well as Founder & CEO of MoxieQ, a cross-media network of influential lifestyle celebrity experts partnering with US mobile carriers and BravoTV. Recent clients included a fashion blogger network partnered with Hearst Digital Media, a social gaming platform for pro athletes, their fans, and their charities, a Mobile Digital Assistant that deployed celebrity lifestyle experts to engage a female skewing audience of 7 million, a wearable-tech, high-style accessory that insures no important call is ever missed, and a social engagement platform that connects the physical world to the digital.
Previously, Heidi was Co-Founder and VP Strategic Alliances of Third Screen Media, a mobile ad network and ad delivery platform was acquired by AOL in 2007, business development at venture-backed Kaon Interactive, Artificial Life; and Head of ad sales at AutoSite.com, which sold to Autoweb in 2001. Heidi was also a partner at Emerging Interest, an NYC marketing accelerator that brought together Ad Agencies and Brands with Emerging Technology.
Heidi was voted a 2011 Female Founder to Watch by Women 2.0, a 2011 Most Influential Woman in Wireless by Fierce Wireless, and a 2010 Woman to Watch by Mobile Marketer. Heidi is on the advisory board of Women in Wireless, Level9 Advisors, Start Out, where she is also a mentor to aspiring LGBT entrepreneurs, and Cincinnati based The Brandery. Heidi splits time between New York City & Kansas City, loves Jeeps, BBQ, Travel, and her two French bulldogs.
Marci Weisler - Founder, SWSI MEDIA
Marci is an accomplished digital executive with over 15 years of experience growing and managing online businesses for both startups - Vindigo, Gigya, Gilt City, Prodigy, AirMedia - and brands - Time Out North America, Condenet. Her experience spans online, mobile and social, with emphasis on business development and marketing. Most recently, Marci served as COO at EachScape, the leading platform for building cross-platform apps for phones and tablets, used by NBC, Kellogg's, Gannett and more.
Marci began her career in the cable business, working for both programmers (Showtime, Nick) and an operator (Insight). She holds an MBA from Columbia Business School and a BA from Cornell University. She is active in the NYC startup community as a mentor for Women Innovate Mobile, and advisor for early stage startups as well as a fan of all things Brooklyn, where she lives with her family.
Suzette Cabildo - Founder, SWSI MEDIA
Suzette is a 15 year digital media executive who has been instrumental in monetization, driving digital advertising revenues for publishers & entertainment cos. including Warner Bros. Entertainment Group, IAC/Interactive and Arthur Frommer's Budget Travel. Holding Chief Revenue Officer & National Sales Director roles, she specializes in the development and scaling of new media initiatives, custom multi-platform advertising solutions, IP licensing, original programming and branded entertainment. High profile clients have included Coca-Cola, PowerAde, Verizon Wireless, Purina, General Mills, Honda, Hyundai, Pennzoil, LaQuinta and USVI. Suzette launched her digital career at GeoCities where she was part of a successful IPO.
In addition to co-founding SWSI, Suzette is executive producer and was an early angel investor in MoxieQ. She has consulted on sales, marketing and business development for start-ups including Skift.com, a new b2b travel site and MedCity Media, recently acquired by Breaking Media. Suzette is a huge fan of golf, art and the beach.